PR Photography

So are you looking for fun and engaging images or a more serious approach?

Here at Perfect Captures Photography, we are experienced with the art of creating captivating and attractive imagery to suit any brief.

Press release photography is about choosing the perfect photo to accompany a pitch for an article, case study or press release.

The point of this kind of imagery is to amplify the content in order to catch the reader’s attention, creating curiosity. It’s about the tone and the subject but must be secretive in order to not give too much away in order to ask questions and not answer them.

The Perfect Shot!

Let’s have a look at the 3 main components to creating the perfect PR shot.

• Set the scene- the right background as well as the lighting. By researching the brief and location, this gives an idea of how to create that perfect image.

• Critical components when it comes to angles. Mix it up, break some rules and be spontaneous. Low angles or high create a new perspective. Let your imagination run wild.

• Action- Pitch is verbal but your images need to be dynamic. Capture motion, natural as well as staged.

  With these critical components, we at Perfect Captures Photography have extensive experience in creating a number of high resolution imagery, both portrait and landscape in order to give YOU, the client the best variety to go with any PR campaign. Having worked for high profile companies in the UK such as 72 point, Thomas and Friends International Friendship awards with celebrity personnel such as McFly’s Harry Judd as well as Aston Merrygold from JLS, I am experienced in producing captivating imagery to accompany national and international campaigns.